Create personalised Customer Journeys to attract, acquire and grow customer lifetime value with the Hive Marketing Cloud™

The Hive Marketing Cloud is an automated customer journey marketing platform for marketers who need to grow customer lifetime value. It creates a single customer view using data orchestrated from your existing systems; enabling you to better target customers with more relevant & timely content and trigger cross-channel marketing interaction.

Hive Marketing Cloud –  delivering results one person at a time for every journey they take with you.

Personalised Customer Journeys

Marketing Automation

Today, the relationship customers build with an organisation is far from linear. They research and connect with your business many times, across different devices and touchpoints.  Hive helps Marketers manage automated Customer Journeys that engage uniquely at every stage, based on each individual’s behaviour. Create campaigns that recognise if customers have visited your website, browsed certain product categories, opened your emails or visited your stores.  Deliver relevant content, at the right time, to support your campaign and ensure they keep moving through the journey – to increase conversion rates and lifetime value.

Analytics and Insight

Data Discovery

Placing analytics in the hands of Marketers through a friendly graphical application where you can easily visualise your audience and identify profitable or underperforming segments.  Organise your customers and prospects into groups and categories, blending the information you know about them to find hidden, untapped segments, then engage with them instantly by building a Customer Journey.  A range of charts, graphs, pivot tables, VENN diagrams and maps make analysis fast, easy and simple.  In-built Recency, Frequency, Monetary (RFM); Recency, Frequency, Engagement (RFE) and Lifetime Value (LTV) models enable even the most inexperienced Marketers to identify and act on customer behaviour instantly.

Single Customer View

Unify Fragmented Data

Your customers are not email addresses, cookies, or ID’s , they’re people.  Every minute they tell you so much about the things they like, don’t like, what encourages them to engage with you and what turns them off.  This behavioural data is fragmented across website visits, email opens, social interactions, forms and purchases, plus much, much more.  Hive unifies this data together around each customer, so you can see, understand and act on their behaviour.  Through a range of system connectors we continuously collect data from around your ecosystem and consolidate it into a single customer view by merging identities from multiple devices into one, deduping customer records and all without the need for significant IT resources.  No more data extracts and list uploads to drive your marketing campaigns, just a complete view of the people you want to talk to.

Cross Channel Messaging 

Integrate your message channels

You have many opportunities to communicate with your customers.  Email, SMS, push messaging, direct mail, telephone, paid search, display advertising and more.  Our open platform allows you to unify your existing messaging channels into the Hive Marketing Cloud without having to throw them away and start again.  The power of presenting each customer with the right message at the right time only works if your marketing platform can integrate with all of your messaging channels.  Can yours?

Email is still the most used and highest ROI channel for Marketers.  When you switch on your Hive Marketing Cloud you have access to our embedded email channel and a generous monthly allowance of credits but we understand Marketers can have a great affinity to their existing ESP, who often provide a high level of customer service and guidance.  That’s OK.  This highlights the need to be open and let you choose your preferred communication channels, its not always about the cost!