Analytics and Insight
Visually explore your data to gain rich insights into customer behaviour and identify profitable segments
Marketers are curious, always probing and testing customers and campaign, following their train of thought. Most analytics and reporting tools, including Excel, require lots of data extracting and manipulation before any analysis can even begin. Hive delivers you all of the data – all of the time, presented in a fast, visual and easy to use drag and drop interface where you can explore customer behaviour build rich actionable insights instantly.
Through a complete suite of charts, graphs, maps, pivot tables and VENN diagrams Hive makes analysis and reporting simple.