• Hive is building smart customer knowledge and communications capability for marketers

Hive is based in Bristol and is a privately held company founded in 2010.

The company was strengthened in 2014 when veteran marketing technology leaders Jonothon Butters and Chris Underhill became investors and joined the board. Jonothon and Chris are the founders of smartFOCUS Plc who created Viper (smartANALYZER), the original ‘train of thought’ data analytics tool. They are also previous owners of FastStats®.

“Chris and I understand real-time data driven marketing. Hive represents a next generation marketing platform, offering seriously clever insights that deliver real results and at a sensible price point. This means it’s a perfect solution to the fragmented landscape digital marketing teams are facing today! Things keep getting bigger and more complicated, Hive simplifies it all.”

Jonothon Butters

Our management – a team of marketing technology industry veterans

Meet the people behind the Hive Marketing Cloud they have many decades of experience within the marketing technology sector. This is put to work with great effect in creating the next generation marketing technology platform.

Jonothon Butters

Chief Executive Officer

In 2000 Jonothon co-founded smartFOCUS, creators of Viper, the original ‘big, fast and easy’ data analysis tool that evolved to become one of the first marketing automation platforms. Having spent many years as CEO smartFOCUS America building an international partner channel he made an interesting career choice to become a Professional Poker Player. He travelled globally playing major international tournaments and high stakes cash games and still can be found “riffling chips” from time to time.

Today he lives in the path of the HS2 railway and will shortly be seen on TV screens chained to a tree.

Chris Underhill


An entrepreneurial leader, investor and non executive director, experienced in building high growth international software companies, focused on digital, marketing, social and e-commerce. As co-founder and CEO built smartFOCUS organically and via acquisition, raising venture capital and listing on the LSE AIM. smartFOCUS was sold to EmailVision in June 2011. Chris has served on a number of company boards as a non executive director, investor director and advisor.

Currently Chris is Managing Partner of Intake Capital, Chairman of competitive intelligence company Adthena, Chairman of social audience insights company Audiense and Non-Exec Director at marketing agency AMP Global Media.

Debbie Atherton

Chief Operating Officer

Debbie has over 25 years experience in marketing technology companies. She started as an analyst, migrated into database design and build to do better analysis and campaigning, eventually heading up R&D teams to create better technology for Marketers to use.

She has built a career on striving for excellence and even took a sabbatical in 2011 to set up a delicatessen that was voted the best in the UK.

Rob Horton

Chief Product Officer

Rob is a digital marketing technology expert. He has spent the last 10 + years working with large marketing organisations such as Eurostar, Cancer Research UK and MoreThan to take their operational marketing needs and deliver successful technology-backed solutions. Rob sets the functionality roadmap for our entire product range and works closely with clients and partners to ensure we continue to innovate faster than our competitors.

Jon Mitchell

Chief Technical Officer

Jon is the big data for digital marketing expert for Hive. His expertise is developing marketing intelligence tools. Having held senior software architect roles at a number of the leading Marketing Service Providers he has successfully delivered a number of complex marketing-focused solutions to companies as diverse as the British Army and EON. From architecture and design, to development and testing strategies, Jon ensures that clients and end-users can put their trust in our solutions.

David Judd

Commercial Director

David has over 25 years experience as a marketing practitioner and consultant. He has successfully setup and led marketing operations and digital teams with the purpose of evangelising customer-centricity. He has been a consumer of marketing technology in companies of various sizes and industries and has consulted on digital optimisation with leading brands.