How to focus on the right challenge
When faced with Customer Journey complexity, value optimisation and consistent customer experience challenges, how do marketers work out the what, when and how?
It is very hard to measure the impact of marketing in a way that makes it meaningful to the business. At a strategic level seeing the impact of marketing on every acquisition would be nice. At a customer level, seeing what works and drives behaviour down to the individual level would be amazing but what do marketers need to focus on?
From our years of experience, we think we know the answer!
Working with 1000’s of marketers for over two decades has helped. We have seen the evolution of modern marketing and understand the impact of the issues marketers face.
The answer is surprisingly simple….