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Effective personalisation is only ever as good as the quality and breadth of your data.
Disparate data and incomplete records leave many businesses unable to join up the dots and build meaningful customer segments. Without these, effective personalisation may not be possible.
The answer? A single customer view made possible by a Customer Data Platform (CDP). In this white paper, we explain what a CDP is and why you need one.
The presentation will provide a framework and methodology for marketers to score any new prospects or leads and define the processes and content types required to nurture them to a point where they can be handed off to the Sales team.
For today's marketer, figuring out budgeting and the right channel mix are no longer simple mathematical exercises. This presentation details the challenges and offers a solution framework.
Find out how the Hive Marketing Cloud helped Lake District Hotels. Over a third of all bookings now occur within a week of receiving targeted marketing, accounting for almost half of the overall revenue.
Find out how the Hive Marketing Cloud helped Quality Cottages to an overall bookings increase of 12% in the first year and over £150,000 revenue boost from reactivating lapsed renters.