You’ve got a clear idea of your target audience and your right-time marketing strategy, but are you clear on which products you have in your arsenal that need your marketing attention?
While marketing new holiday deals can be relatively clear cut, not being able to easily identify distressed inventory, unsold seats or overlooked destinations can make maximising promotion of these products and services difficult.
The Hive Marketing Cloud provides tailored inventory reports of your data showing detailed occupancy rates for future periods, allowing you to create a new game plan.
Hive’s reporting allows you to look ahead at potential gaps in your strategy, allowing you to synchronise your last-minute marketing activities with indicative availability.
Be the master of forward planning using Hive’s visualisation tools to turn your booking data into clear, actionable insights. Focus campaigns and tactical strategies in the right direction to maximise promotion, conversion and revenue.
Hive Marketing Cloud – helping you to match the right explorers to your unsold destinations.
Control your product inventory and focus those last-minute promotions
"We needed to improve our marketing communications and leverage the data we held on our renters to provide more personalised and relevant messages. This helped massively to grow average stay value and reactivate lapsed renters"
Gareth Robinson | General Manager